Preserve what matters mostAcross generationsNot just data, but memories

Photos pile up. Messages disappear. Family knowledge fades between generations. So we started building tools designed to keep meaning, not just data.

son of a good man™ started during a family holiday. Alexandra was speaking with her aunt, who urged her to learn a family recipe before her grandmother became too old to remember it. The recipes weren't written down anywhere; they only existed in her.

We realized how much knowledge lives this way: in conversations, in recommendations, in the memory of a person rather than a file. Before building anything, we try to notice how people already keep things, and why they get lost.

What we're building

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  ReciKey™Share recipes, cooking notes, and stories across generations. Your family's culinary heritage, digitally preserved.
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  Shelfmark™Track your IRL library, find your books, and get smarter recommendations. Explore friends’ libraries to share and trade.
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  Yami™An AI studio assistant for tracking materials, managing projects, and documenting your creative process—all in one place.

The founders

• Vane GuzmánCEO and Co-founder
• Alexandra LunaCo-Founder & Head of Administration

Say hello: support@sonofagoodman.com · Long Beach, California